More than a logo:

Brand design for clarity on who you are and how you show up.

A brand design process and mindset shift.

You came in unsure how to explain what makes you you piecing together a look, second-guessing whether it lands, watching businesses with half your substance get twice the attention.

You leave with the words, the visuals, and the certainty. A brand that finally matches the calibre of what you actually do.

Discovery

(consultation + strategy session)

The deep work: who you are, who it's for, what you stand for, and what you stand against.

Person drawing leaf illustrations on a tablet with a stylus.

Direction

(research + moodboard + concepts)

The visual world takes shape real ideas and directions to react to.

Define

(refinement + typography + colour)

We sharpen the one that's you until it's undeniable, and build the system that holds it together.

Deliver

(brand board + guidelines + identity doc + file suite + use guide)

Everything handed over, ready to use — including the identity document that maps who you're becoming.

Recent brands:

  • The Ranch Bar and Grill Te Anau logo designed by Kindred by Courtney.

    The Ranch

    Restaurant, Te Anau

  • The Flex and Flow gym Invercargill logo logo designed by Kindred by Courtney.

    Flex & Flow

    Gym, Invercargill

  • The Aluume Wellness Queenstown logo designed by Kindred by Courtney.

    Aluume

    Wellness experiences, Queenstown.

  • The Bathe Hot Pools Queentown logo designed by Kindred by Courtney.

    Bathe

    Hot pools, Queenstown.

  • The MakeMeUp freelance makeup artist logo designed by Kindred by Courtney.

    MakeMeUp

    Makeup artist, Queenstown.

  • The Salt Tours Queenstown logo designed by Kindred by Courtney.

    Salt

    Tours, Queenstown.

  • A Menopause and Misogyny substack logo designed by Kindred by Courtney.

    Sonia Voldseth

    Menopause & Misogyny, Substack Logo.

  • Otago Homes Queenstown Builders logo designed by Kindred by Courtney.

    Otago Homes

    Builder, Queenstown.

  • The LO/NO non alcoholic drinks subscription box logo designed by Kindred by Courtney.

    LO/NO Club

    Subscription box, Queenstown.

  • The Indulge Day Spa Queenstown logo designed by Kindred by Courtney.

    Indulge

    Day Spa, Queenstown

  • The Music with Erica logo designed by Kindred by Courtney.

    Music With Erica

    Musician, Queenstown.

  • The Queenstown Luxury Linen logo logo designed by Kindred by Courtney.

    Queenstown Luxury Linen

    Linen Service, Queenstown.

  • The Skin Glow by Nicole Perez Queenstown logo designed by Kindred by Courtney.

    Skin Glow

    Cosmetic nurse, Queenstown

  • The Harwood Joinery Queenstown logo designed by Kindred by Courtney.

    Harwood Joinery

    Craft joiner, Queenstown

  • The Hattaway Hospitality Consultancy logo designed by Kindred by Courtney.

    Hattaway Consultancy

    Hospitality consultant, Queenstown

  • The Partners in Grime Queenstown logo designed by Kindred by Courtney.

    Partners in Grime

    Cleaning service, Queenstown

  • The Mel Peirce Naturopathy logo designed by Kindred by Courtney.

    Mel Peirce

    Naturopath, Gore

  • The Mount Nicholas Merino Queenstown logo designed by Kindred by Courtney.

    Mount Nicholas Merino

    Clothing & Apparel, Queenstown

  • The Tru Womens Gym logo designed by Kindred by Courtney.

    Tru

    Women’s gym, Queenstown

  • The It's Good For You Clinical Nutritionist logo designed by Kindred by Courtney.

    It's Good For You

    Clinical Nutritionist, Queenstown

  • The Golden Hour Cakery Cake maker logo designed by Kindred by Courtney.

    Golden Hour Cakery

    Cakemaker, Wellington

  • The Wild Daisy hair salon logo designed by Kindred by Courtney.

    Wild Daisy Hair

    Hair Salon, Queenstown

  • The Clinical Nutritionists of Aotearoa logo designed by Kindred by Courtney.

    Clinical Nutritionists Aotearoa

    Clinical Body, New Zealand

  • The Be Our Guest Holiday home management Queenstown logo designed by Kindred by Courtney.

    Be Our Guest

    Holiday Home Management, Queenstown

Your brand design questions answered:

  • My brand packages start at $2,450. That's for the full process, not a logo flung over the fence, but a complete identity system you'll actually know how to use. Every project is scoped to what you need, so if you want the real number for your business, the fastest way is to tell me about it.

  • Everything it takes to show up as yourself, consistently: a strategy phase, the full design process, brand guidelines, a quick-reference cheat sheet for the day-to-day, your supporting fonts and colour palette, a brand identity document, and a comprehensive logo file suite with every format you'll need. You leave knowing exactly who you are and with the tools to prove it everywhere.

  • A logo is one mark. A brand is the whole feeling someone gets when they meet you; the words, the visuals, the point of view, the reason they trust you before you've said a thing. A logo is part of it. On its own, it's a nice graphic with nothing behind it. I build the whole thing, so the logo finally has something to stand on.

  • Usually two to four weeks, depending on how quickly feedback comes back. It's an unhurried, considered process not a template churned out overnight but it won't drag, either.

  • Absolutely, Queenstown's home, but plenty of my clients are elsewhere in New Zealand and beyond. The whole process runs smoothly from anywhere, so where you're based is no barrier to working together.

  • One person, start to finish. One vision, nothing lost in translation. With an agency, your brand gets passed between a strategist, a designer, an account manager and three handovers and some of your soul leaks out at every step. With me, the person you talk to is the person who does the work. Nothing diluted, nothing outsourced, nothing watered down to fit a process. Just your brand, built by the one set of hands that understands it.

  • "Courtney was super fun to work with she’s upbeat and friendly and after a brief initial catch up to establish my style and direction she hit the nail on the head. Highly recommend."

    -- Micah

  • "I could not recommend Kindred by Courtney enough if you are looking for help with your branding! Super helpful and easy to work with she helped us develop a full branding package we are so excited with! From working through name ideas to logo design and branding guidelines she far exceeded our expectations and I will happily recommend her to anyone looking for brand design in the future!"

    -- Adam - Smarta

  • "Working with Courtney was such an enjoyable experience. She was so thorough, patient and accomodating. I absolutely love the logo she has designed for me. The whole process was effortless and enjoyable. It is clear that Courtney really loves what she does and I was already recommending her to people before we had the finished product."

    -- Anneliis Way Clinical Hypnotherapy

This is for the business ready to be taken as seriously as it deserves. Not the quick-fix, cheapest-option, sort-it-yourself crowd, the one ready to invest in being seen properly, once, and done right.

While I’m based in Queenstown, I love to work with businesses New Zealand wide.

Who’s it for?