A BRAND IS MORE THAN JUST A LOGO DESIGN
The right logo or identity doesn’t just look good. It helps the right people recognise what you bring.
A brand is more than a logo. It’s the way people come to understand what you do, what you stand for, and why it matters.
Through thoughtful strategy and design, I help shape identities that reflect the true value of your work and make it easier for the right people to recognise it.
There's two Ways to Build Your Brand:
Not every business needs the same level of brand support. Some founders are ready to launch with a clear visual identity, while others want to dive deeper into their positioning and message before design begins.
Kindred offers two pathways depending on where you are in your journey:
1. Launch Brand Design
Ideal for startups and emerging businesses.
This streamlined process includes a focused strategy conversation followed by an efficient design phase.
You’ll receive:
• Logo suite (primary logo, sublogo & brandmark)
• Colour palette
• Typography recommendations
• Brandboard for quick reference
• Full file suite
• File use guide
A thoughtful identity designed to give your business a strong and confident starting point.
2. Signature Brand Design
Ideal for startups and emerging businesses.
For businesses ready to deeply clarify who they are, what they stand for, and how they communicate.
This process begins with a comprehensive strategy session where we explore your purpose, positioning, audience, and message before design begins.
Your brand identity may include:
• Full strategy session
• Logo suite (primary logo, sublogo & brandmark)
• Colour palette and typography system
• Brand identity & communication manifesto
• Brand guidelines
• Brandboard for quick reference
• Complete file suite
• File use guide
The result is a brand identity that gives your business clarity, confidence, and a strong foundation for growth.
Supporting Graphic Design
Once your brand identity is established, many clients choose to extend their brand into other touchpoints.
I offer additional design support to help your brand show up consistently across everything you create.
Examples may include:
• Business cards & stationery
• Social media templates
• Presentation templates
• Print collateral
• Packaging
• Signage
• Marketing materials
These pieces can be added to your project or developed later as your business grows.
If you’re building something that matters and want a brand that reflects the quality of your work, I’d love to hear about it.
Thoughtful design that does your hard work justice.
Freelance Brand & Website Designer
Courtney Gaudion
027 692 8555
hello@kindredbycourtney.com
Queenstown, Otago, New Zealand, 9371
Freelance creative strategy and design, based in Queenstown, and designing for clients in New Zealand, Australia and beyond.
